Brand awareness is an important principle in business and marketing. People focus tremendous time and dollars to manage their brand to establish loyal consumers and reap large profits. It requires a vision, a positive mission, and adherence to true values. The brand becomes sacred and, if intelligent and wise, a company will educate its entire workforce to never drift from its mission or the values that reinforce the brand, whether that brand invites you to “reach out and touch someone™” or enjoy that “frosty mug sensation™”.
Whether you realize it or not, you and your family have a brand. It might be “we help people” or “we encourage education” or “music hath charms to sooth the savage breast.” Your brand could also be “I don’t’ give a &$%#!” or “They should take care of themselves” or “I don’t have time.”
Each moment of your day your actions reinforce your brand. And at some point your brand will either return emotional profits or emotional losses.